Privacy Cookies
Cookies Policy
Effective date: 12 April 2026.
1. Cookies Policy introduction
This policy explains how Scail uses cookies and similar tracking technologies when you visit our website or interact with us.
At Scail, we are committed to protecting your privacy and handling your personal data transparently. As an AI consultancy helping businesses build AI capability with clarity, control, and measurable value, we understand the importance of data protection and responsible data use.
Contact information
Scail
scailwithai.com
hello@scailwithai.com
Registered office
161 Grove Road, London E17 9BZ
2. What are cookies
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, support security, improve the user experience, and help site owners understand how visitors use content. The same rules also apply to similar technologies that store or access information on a user’s device. (ICO)
Some cookies are set directly by the website you are visiting. Others may be set by third party services used on the site, such as analytics tools, embedded content, or marketing platforms.
3. Types of cookies we use
3.1 Essential cookies
These cookies are necessary for the core operation of the website. They may be used for:
session management and security.
website functionality and navigation.
form submission and error handling.
remembering cookie consent preferences.
These cookies are required for the website to work properly. Under ICO guidance, consent is not usually required for cookies that are strictly necessary to provide an online service requested by the user, but that exemption must be interpreted narrowly. (ICO)
3.2 Analytics cookies
These cookies help us understand how visitors use the website and how our content performs. They may be used for:
page views and session measurement.
traffic source analysis.
user journey and content effectiveness.
improving website performance and user experience.
Purpose: Understanding how people use our website so we can improve it.
3.3 Marketing and advertising cookies
If enabled, these cookies help us understand the effectiveness of campaigns and communications. They may be used for:
conversion tracking.
campaign performance measurement.
audience insights.
retargeting or personalised content.
Purpose: Measuring marketing effectiveness and improving relevance.
3.4 Functional cookies
These cookies help the website remember choices or support enhanced features. They may be used for:
language or region preferences.
embedded content behaviour.
user experience enhancements.
Purpose: Supporting a more useful and consistent website experience.
4. Squarespace cookies
The Scail website is hosted on Squarespace. This means some cookies may be placed by Squarespace to support site functionality, analytics, cookie preferences, security, and performance. Squarespace says the exact cookies used on a site vary depending on the live configuration and the services enabled. (Squarespace Help)
Examples of Squarespace cookies may include cookies that:
remember whether you accepted or rejected certain cookies.
support session handling and security.
help measure unique visitors and traffic patterns.
support basic site functionality. (Squarespace Help)
5. Cookie details
The Scail website is hosted on Squarespace, which means certain cookies may be placed on your device to support site functionality, cookie preferences, security, and analytics.
Squarespace may use the cookie ss_performancecookiesAllowed to remember whether you agreed to performance and analytics cookies. It may also use ss_marketingcookiesAllowed to remember whether you agreed to marketing cookies. These are strictly necessary preference cookies and are stored for 30 days.
Squarespace may also use the cookie Test to check whether your browser supports cookies, and ss_sd to maintain authentication during certain sessions. These are strictly necessary cookies and last for the session only.
For analytics and performance purposes, Squarespace may use cookies including ss_cid, ss_cpvisit, ss_cvisit, ss_cvr, and ss_cvt. These cookies help identify unique visitors and track sessions on the website. ss_cid, ss_cpvisit, and ss_cvr are typically stored for 2 years, while ss_cvisit and ss_cvt are typically stored for 30 minutes.
The exact cookies used on the Scail website may vary depending on the live Squarespace configuration and any connected third party services..
6. Third party cookies
We may work with trusted third party providers whose tools or services may place cookies on our website, depending on the live setup. These may include analytics providers, professional audience and advertising platforms, CRM or email tools, scheduling tools, or embedded media providers.
If third party services are enabled on the Scail website, those providers may collect information in accordance with their own privacy and cookie policies. Squarespace notes that connected third party services can create their own privacy and cookie implications, separate from Squarespace’s own cookies. (Squarespace Help)
7. Cookie consent
Where required by law, Scail will ask for your consent before placing non-essential cookies on your device. The ICO says consent must be actively and clearly given for non-essential cookies, and users must be told what the cookies do and why they are used. (ICO)
Strictly necessary cookies may still be used without consent where they are needed for the website to function properly or to record your cookie choices.
Non-essential cookies, such as analytics, marketing, and certain functional cookies, should only be used where you have given permission.
8. Managing your cookie preferences
You can manage your cookie preferences in several ways.
8.1 Browser settings
Most browsers allow you to control cookies through their privacy or security settings, including blocking or deleting cookies.
Typical browser paths include:
Chrome: Settings > Privacy and Security > Cookies.
Firefox: Preferences > Privacy & Security.
Safari: Preferences > Privacy.
Edge: Settings > Cookies and Site Permissions.
8.2 Our cookie control banner
Where enabled on the website, our cookie banner allows you to:
accept all cookies.
decline non-essential cookies.
manage preferences by category.
withdraw or change consent at any time.
Squarespace says its cookie banner can be configured with Manage cookies and Decline all options, and recommends keeping non-essential cookies restricted until visitors make a choice. (Squarespace Help)
8.3 Changing your settings
To change your cookie settings, you can:
use the cookie preference controls available on the website.
revisit the cookie settings link in the site footer, where available.
adjust your browser settings.
contact us directly if you have questions about our cookie use.
9. Updates to this policy
We may update this policy from time to time to reflect:
changes in our business practices.
new legal or regulatory requirements.
updates to cookie technologies.
changes to the website platform or connected services.
feedback from users and stakeholders.
When we make changes, we will update the effective date on this page and, where appropriate, provide clear notice on the website. The ICO says organisations should keep their information about storage and access technologies clear and up to date, especially if their use of those technologies changes. (ICO)
10. Contact us
For any questions about this policy or our cookie practices, please contact:
Scail